Business advertisements don’t have to be limited to Instagram photos or ads in the local paper. When promoting your business, one of the most beneficial tools you can utilize is a quick response (QR) code. What is this, and how do you use it?
In plain English, a QR code is a sequence of squares made into a matrix barcode that, when scanned, leads someone to a direct link. To use them, a person simply pulls out the camera app on their smart device, hovers over the code, and taps their finger on top of the code as it appears on the screen. An option will then pop up to open the page. Afterward, if the user agrees, the code will redirect them to the exact page without having to click on anything else.
QR Codes in Action
Imagine a young person is walking around your city and glances at a telephone pole after passing various billboards, people handing out fliers, posters, etc. Among the graffiti and stickers of weirdly drawn cats making rude gestures, they notice a code that reads, “Scan me for a free beer!” This young person loves free stuff even more than they love beer, so they decide to get their smartphone out and scan it. The code will redirect them to a page with a voucher for a free beer, along with the bar’s address and menu. This scan gives the bar new revenue, and the young person found the code organically. Consumers are generally looking for more organic interactions with companies because it’s through these personal interactions that a consumer feels more appreciated.
Downsides of the Pay Per Click Fad
Why is pay per scan better than pay per click (PPC)? For one, PPC is expensive, without a guaranteed outcome. QR codes are simply a more cost-effective way to advertise and promote your business. Another benefit of using pay per scan over PPC is that you aren’t competing against other websites. When opting for a PPC, you are competing against thousands of other companies to have the most clicked link. A QR code, meanwhile, is uniquely yours. There is no explicit competition with other companies who want their QR code scanned more than yours.
Since consumers tend to avoid sponsored ads, this is especially relevant (remember the young person who enjoyed the organic interaction). With the world going digital, and pressure being put on businesses both big and small to protect the environment, consumers and business owners alike are looking to reduce how much paper they are using. QR codes take what could have been a flier–given to a local coffee shop or hung up on public walls–and give it a modern, digital flare that is both good for the company’s pocket and good for the trees!
How Is Your QR Holding Up?
If you can get customers to scan your business’ code, you get more data than the general PPC link. Via cookies, you can track client’s habits, store emails, and obtain immediate access to the number of total visits you receive–thus measuring the success of your QR code. A more overlooked aspect of pay per scan is access to daily visits. This can show you how well your company is presenting your QR codes, what’s working, and what isn’t working at all. It helps give insight to what areas you’re getting scans from, as well as what specific devices are scanning your code. Pay per click doesn’t give you these handy performance analytics; you just hand them your money and hope for the best.
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TL; DR: If you’re trying to promote and advertise your business, it’s important to keep in mind what the consumer wants. Once you learn how to use QR codes, you’ll see that they greatly outweigh the benefits of a PPC–especially if you’re trying to market a new, up-and-coming business.
QR codes are the new way to market your business. Generate traffic to your website, socials, and business location, and even gain the help of local promoters to share your QR code in the community. Have we sold you yet? Visit Scan Panda – Make Money to make sure you’re serving your clients–and yourself–the best you can.