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How QR Codes Can Improve Your Word-of-Mouth Marketing Strategy

While it might seem like the only way to promote or sell a business is to do everything online, there are a few other methods a business might want to use to promote themselves. And who wants ads to constantly bombard them while scrolling through social media apps on their phone anyways? Nothing sucks the joy out of promoting a company like making it feel like a chore. Methods such as Word of Mouth Marketing and Offline Referral Marketing allow you to have fun while still promoting your business (in a way that doesn’t come off as pushy, either).

How Can You Promote Offline and Online at the Same Time?

We know, it sounds like a bit of an oxymoron at first: trying to get your business off the ground and into the community both offline and online. Ironically, when used in tandem with QR codes, it can be one of the most effective ways for a company to generate organic and meaningful engagement with their target audience. Quick Response (QR) codes and word-of-mouth don’t seem like they could have a lot in common. But you can seamlessly blend them if you know what you’re doing.

Let’s Get the Terms Straight

First off, before we move ahead, we should clarify what these terms even mean. A Word of Mouth marketing strategy can be taken at face value. It’s the old-fashioned way of marketing. You get your product out into the world, people talk about it, they tell their “best friend’s sister’s boyfriend’s brother’s girlfriend heard from this guy who knows this kid who’s going with the girl” that saw the product, and soon your product is spreading rapidly. Offline Referral marketing meshes perfectly with this as we can now throw in the benefit of getting people interacting with your product digitally. How? Through codes and links that go from person to person.

QR Codes Are an Offline Referral’s Best Friend

To better explain how this works and how you can integrate QR codes into Word of Mouth and Offline Referral Marketing, let’s try and put all of this into a real-world scenario and context (because blurting out terms and definitions can only go so far). So, let’s take Melanie, an avid coffee drinker. She recently purchased a new espresso machine that had a concealed QR code attached to it, like most products do. After registering the product, this new QR code is now attached to Melanie. While having guests over, one of her friends asks about the new espresso machine and she shares the QR code. This QR code, because it is already attached to Melanie, takes them to a site that may offer a discount or some other incentive to buy that machine. 

In this situation, if the company trusts Melanie, could give her the privilege of getting revenue every time she shares the code with someone. Now the company is boosting its sales, Melanie gets a small portion every time one of her friends buys a product, and those who get the code get a discount or incentive to buy the product. The product is basically selling itself at this point! The promotion of the product started in a coffee lovers’ home and seamlessly spread to their friends without a second thought.

Okay, That DOES Sound Pretty Good. But… Where Do I Begin?

It sounds good. I know it does. But I’m sure that there’s a bit of it that seems a little overwhelming. Where would one even begin to implement these things into their marketing strategies? Thankfully, with the growing popularity of QR codes, it’s now easier than ever to start using them to help your business grow. Companies like ScanPanda can help you generate your own QR codes, attach them to your products, and set them up to synergize as in the example above–or whatever else you may need them for. There’s no reason not to start today. Just visit ScanPanda.org to get your company’s product into the hands of your consumers!

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